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Country: Sweden
Status:
Description: SOS Snow Wear
Founded: 1982
Category: snowboarding
Company info: The SOS has evolved into one of the most renowned and distinct labels at the nexus of fashion and sportswear.The deeply rooted genes of honoring its history fused with a new mission to re-imagine the future of ski fashion, SOS has provoked the perception of the category by revitalizing the formula.Over the past 30 years SOS has undeniably been one of the most remarkable Scandinavian brands in the international marketplace, attracting rebel collaborators who understand the mental state necessary to push the limits.Choosing to set it’s own agenda, The New SOS ultimate purpose thrives uncompromised to embrace this mind-set by continuously inventing the look, the image, the quality and performance of multifunctional skiwear to exceed the expectations of the customers.Ideas, authenticity and passion have developed The New SOS into a determined character; one that encompasses all that is skiing, fashion, art and music.
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