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Firewire Surfboards | Image credit: Firewire Surfboards

Firewire Surfboards

 
surfing Brands

General info:

 

Country: Worldwide 

 

Status:

Description: Technologically advanced surfboards and kiteboards.

 

Founded:

 

Category: surfing

 
Goods category: Surfboards
 

About:

 

Company info: To tune up this profile suggest an edit

 
 

Location:

  • 2270 Cosmos Ct Ste 120
  • Carlsbad
  • California
  • United States
 
 

Websites:

 
 
 

Videos:

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What's up

Nick Marshall rides the Groove | Firewire Surfboards Press play to learn more about Rob Machado's all-new Groove model, the highest-performance shortboard he's ever designed. This video digs a bit deeper into Rob's original Groove prototype, which he traded back and forth with Encinitas freesurfer, Nick Marshall. Featuring sessions at home in North County San Diego on the original Groove prototype, we also see the radical surfing Nick got up to this past winter on the North Shore, riding a stock 5'4" Groove built in our proprietary Helium Technology (x19" x 2 3/16" x 25.8L). Shop the Groove in USA: https://bit.ly/3FsUZxj Shop the Groove in ANZ: https://bit.ly/4iq6JiF Shop the Groove in EU: https://bit.ly/4imf9ro Shop the Groove in UK: https://bit.ly/43InaCq MORE ON THE GROOVE SHAPE This shape still has the hybrid DNA Rob's known for, but it's the closest thing to a high-performance shortboard Rob's ever created. The Groove's rocker and tail template bring this shape back into the world of being able to come square off the bottom and go square off the lip, what everyone calls 'high-performance surfing.' Rob added in more rocker than his typical shapes, with a tail rocker that puts you tight in the pocket and elevated nose rocker to help you come down tight off the lip without catching your nose. As Rob explains, "all surfboards have a balance of speed and control, and the Groove is all about controlling the speed a good wave gives you. It's the most responsive, high-performance board I've ever designed." For Wave Type, this shape excels in just about everything. It'll work if you take it on a boat trip. "I build versatility into every design he shapes," says Rob Machado. "I build speed and ease-of-use in every surfboard I make." For Board Features, Rob says, "thinned out the foil, narrowed the tail block. Added a cute little squash tail. And much more rocker than I've been riding the last several years. I tapped into all my performance DNA that was in my shapes in the 90s, and added sprinkles of my recent design work, making surfboards that are fast, floaty and fun in all conditions." Follow us on Instagram: / @firewiresurfboards / @rob_machado / @rob_machado_surfboards / @nickmarshall3

11/04/2025   |   video icon

Rob & Jax Go To Lemoore featuring the Groove | Firewire Surfboards Press play to join Rob Machado and his 11-year-old son, Jax, as they relive their recent trip to Kelly Slater Wave Company's Surf Ranch in Lemoore, CA, and witness Rob's first R&D session on a Groove prototype. Meet the highest-performance board Rob Machado's ever designed, the Groove in Helium Technology. This shape still has the hybrid DNA Rob's known for, but it's the closest thing to a high-performance shortboard Rob's ever created. The Groove's rocker and tail template bring this shape back into the world of being able to come square off the bottom and go square off the lip, what everyone calls 'high-performance surfing.' Rob added in more rocker than his typical shapes, with a tail rocker that puts you tight in the pocket and elevated nose rocker to help you come down tight off the lip without catching your nose. As Rob explains, "all surfboards have a balance of speed and control, and the Groove is all about controlling the speed a good wave gives you. It's the most responsive, high-performance board I've ever designed." For Wave Type, this shape excels in just about everything. It'll work if you take it on a boat trip. "I build versatility into every design he shapes," says Rob Machado. "I build speed and ease-of-use in every surfboard I make." For Board Features, Rob says, "thinned out the foil, narrowed the tail block. Added a cute little squash tail. And much more rocker than I've been riding the last several years. I tapped into all my performance DNA that was in my shapes in the 90s, and added sprinkles of my recent design work, making surfboards that are fast, floaty and fun in all conditions." Pair with Rob's all-new Machado Groove Fin Set for best performance, and be sure to experiment in both the Thruster and Quad configurations. Shop the Groove in USA: https://bit.ly/3FsUZxj Shop the Groove in ANZ: https://bit.ly/4iq6JiF Shop the Groove in EU: https://bit.ly/4imf9ro Shop the Groove in UK: https://bit.ly/43InaCq

03/04/2025   |   video icon

Single Sessions Ep. 9: FRK+ vs. FRK Swallow with Kevin Schulz Watch Kevin Schulz in Single Sessions Episode 9 comparing two shortboards designed by Dan Mann with Kelly Slater, built in I-Bolic Technology: a stock 5'9" FRK+ and a stock 5'8" FRK Swallow. This episode was filmed at Lower Trestles, in San Clemente, CA. Kevin's thoughts? While both shapes are great performance shortboards, the FRK+ likes waves with a bit more energy and a bit more push, while the FRK Swallow is best in the weakest, junkiest conditions. The FRK Swallow might also be the best on rail out of all shapes in the Slater Designs range. Pair the FRK+ & FRK Swallow with our Slater Designs Endorfins KS1 for the best experience. Single Sessions is your opportunity to eaves drop on aspirational performances in relatable waves – the world’s best surfers in everyday conditions riding Firewire and Slater Designs shapes built in Helium and I-Bolic Technology. Shop the FRK+ in USA: https://bit.ly/4fwa7GC Shop the FRK+ in AUS/NZ: https://bit.ly/3DwU12g Shop the FRK+ in EU: https://bit.ly/3DqJsOe Shop the FRK+ in UK: https://bit.ly/3ZPuIjo Shop the FRK Swallow in USA: https://bit.ly/4iOxTAw Shop the FRK Swallow in AUS/NZ: https://bit.ly/3ZKy8Uu Shop the FRK Swallow in EU: https://bit.ly/49ZclNG Shop the FRK Swallow in UK: https://bit.ly/3ZPnUCb

02/01/2025   |   video icon
 
 

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