<div style="text-align: justify;"><br /></div><div style="text-align: justify;">- The video by filmmaker <strong><a href="https://www.boardriding.com/Film-Makers/andy-burgess" target="_blank">Andy Burgess</a></strong> details how Brazil, despite having more than 4,000 miles of coastline, initially struggled to get a foothold in the surfing scene during the 1960s, 70s, 80s and 90s as it did not have a first rate surf break (a permanent feature like a coral reef that results in a wave to break).</div><div style="text-align: justify;"><br /></div><div style="text-align: justify;">- Historically, the economy was also extremely unstable with huge inflation. It finally stabilised in the 2000s, so the middle class grew to represent two thirds of country by 2012 which meant talented surfers had funds to travel to places like Hawaii, Tahiti, California and Australia where big waves could be found.</div><div style="text-align: justify;"><br /></div><div style="text-align: justify;">- The video reveals how when Brazilian surfers first dropped in on elite competitions, there was a big culture clash as they were deemed loud and obnoxious with an aggressive reputation during their runs.</div><div style="text-align: justify;"><br /></div><div style="text-align: justify;">- Once they settled in and adapted, though, they finally managed to break the American and Australian stranglehold on the men's scene thanks to <strong><a href="https://www.boardriding.com/Riders/gabriel-medina" target="_blank">Gabriel Medina</a></strong>'s world title in 2014.</div><div style="text-align: justify;"><br /></div><div style="text-align: justify;">- <strong><a href="https://www.boardriding.com/Riders/adriano-de-souza" target="_blank">Adriano de Souza</a></strong> followed up with the maiden World Surf League title in 2015 as Medina made it two world crowns in 2018 and <strong><a href="https://www.boardriding.com/Riders/italo-ferreira" target="_blank">Ítalo Ferreira</a></strong> took home the last one in 2019.</div><div style="text-align: justify;"><br /></div><div style="text-align: justify;">- They embraced their underdog reputation to begin with on the tour, then used Brazil's long success in football and Formula One to provide extra motivation.</div><div style="text-align: justify;"><br /></div><div style="text-align: justify;">- Not only that, they were used to generating speed and power themselves on bad waves in regional Brazilian events which came in handy when they got on to the global stage.</div><div style="text-align: justify;"><br /></div><div style="text-align: justify;">- Now young stars like <strong><a href="https://www.boardriding.com/Riders/lucas-chianca" target="_blank">Chumbo</a></strong>, <strong><a href="https://www.boardriding.com/Riders/mateus-herdy" target="_blank">Herdy</a></strong> and <strong><a href="https://www.boardriding.com/Riders/pedro-vianna" target="_blank">Pedro 'Scooby' Vianna</a></strong> are excelling with Chumbo winning the prestigious 2019 Nazaré Tow Surfing Challenge two years after compatriot <strong><a href="https://www.boardriding.com/Riders/rodrigo-koxa" target="_blank">Rodrigo Koxa</a></strong> broke the world record there for the largest wave ever surfed at 80 foot.</div><div style="text-align: justify;"><br /></div><div style="text-align: justify;">- Herdy, 19, revealed: "We didn't have that kind of money like the Americans and Australians. Surfing here got way more serious when Gabriel came. It changed everything."</div><div style="text-align: justify;"><br /></div><div style="text-align: justify;">Watch the video below or on Red Bull TV <strong><a href="https://www.redbull.com/int-en/how-brazil-came-to-dominate-surfing" target="_blank">HERE</a>, </strong>plus there's a teaser "How Brazil Came to Dominate Big Wave Surfing" which can be viewed <strong><a href="https://www.redbullcontentpool.com/international/AP-24UMV6RD51W11" target="_blank">HERE</a></strong>.</div><div style="text-align: right;"><span>© Red Bull Content Pool</span></div>