So far it has been well received with hundreds of posts coming in each day. It has inspired athletes, retailers, and even competitors to get involved and share their ‘why’ while looking ahead to brighter days. It is really easy to get involved, so please do so by following these easy steps. To see how huge this movement has now become, check out some of the latest posts for Volcom’s #StayHomeForThis hashtag here. #StayHomeForThisWhat’s hiding in your camera roll? Amazing adventures? Ridiculous moments with your friends? With your help we can spread some joy and happiness during this difficult time and inspire others to remember the epic world out there that we are Staying Home to protect… Join us because TOGETHER we can get back to THIS!Campaign overviewWHY?We couldn’t just sit back and accept what was going on around us especially at a time when all of our worlds have been turned upside down. It was hard to not feel helpless, angry or even depressed as almost everything we take for granted on a daily basis was being upended by this global pandemic…we needed to take action!HOW DOES IT RELATE TO VOLCOM?Not only does it relate to Volcom, it relates to almost every industry and human on the planet. Of course, we realize that wading in a public conversation about the genuine necessity to practice social distancing maybe perceived as polarizing. But we can’t stand by and not use our voice to persuade those who have yet to heed the call of scientists, researchers and plain old common sense to Stay Home.Far be it for a brand like us, born under the banner of ‘Youth Against Establishment’ to tell anyone how to live, the call to voluntarily Stay Home is exactly what will keep the Establishment from further encroaching on our lives. So, we actually felt like we owed it to everyone to take this time out to preserve the future of all our passions and help defend the freedom to pursue them…which is a foundational ethos of ‘True To This’.Press Release: “#StayHome. Save Lives.”movement, New York, NY, April 8, 2020In response to the COVID-19 pandemic, the Ad Council, White House, U.S. Department of Health and Human Services (HHS) and Centers for Disease Control and Prevention (CDC) announced today that they are joining leading advertising, media and marketing trade associations and Google and YouTube to launch a nationwide “#StayHome. Save Lives.” movement. Leveraging the success of the #AloneTogether social distancing campaign created by MTV, Comedy Central, Paramount, CMT and the Entertainment & Youth Brands of ViacomCBS in partnership with the Ad Council, the new industrywide initiative encourages the American public to stay home to slow the spread of the novel coronavirus.Beginning today, leading advertising, media and marketing companies will integrate new “roof” iconography into their logos and will promote PSAs that focus on social distancing. The iconography was designed by Google and the #AloneTogether PSA assets were developed by the Entertainment & Youth Brands of ViacomCBS.Trade association partners and groups encouraging all their members to join the movement can be viewed here. “I have never before seen the level of generosity, talent and commitment from across our industry as I have since the onset of COVID-19,” said Lisa Sherman, president and CEO of the Ad Council. “By uniting all our voices and platforms in an industrywide movement to amplify one message with one icon, we will inspire nationwide behavior change that will slow this pandemic. We’re all in this together as an industry, as a community, and as a country, and we need to do everything we can to get through this crisis together.”The #StayHome. Save Lives. movement was conceived by the Ad Council, leading industry associations and Google, building on the #AloneTogether social distancing PSA platform created by ViacomCBS. Along with the new “roof” iconography developed by Google, creative assets are available in broadcast and digital video, social media, print and out of home formats. All assets drive audiences to www.coronavirus.gov, a centralized resource from HHS and the CDC that provides up-to-date information for the American public about the COVID-19 crisis.“During this challenging and unprecedented time, it’s never been more important to listen to your local governments and #StayHome,” says Danielle Tiedt, Vice President of Marketing, YouTube. “We are grateful for the Ad Council's leadership in calling the industry to action. We have a special relationship with millennial and GenZ audiences around the world and know we have a responsibility to help keep them safe and slow the spread of COVID-19.”“There is no more important message that we can deliver but to #StayHome. Save Lives." said ANA CEO Bob Liodice. “I urge all ANA members to join this effort and drive home this point to their staffs, to their consumers, to customers and, especially, to millennials. Everyone needs to do their part to fight the spread of COVID-19 by staying at home. We’re holding hands with the Ad Council, Google and all of our sister trade associations to make a difference in our nation’s fight against this pandemic.”“We are at a critical moment regarding the spread of COVID-19. Working together with the Ad Council, Google and other trade associations, the industry has the power to broadly communicate and reinforce the critical message of #StayHome. Save Lives.,” said 4A’s President and CEO Marla Kaplowitz. “As we shared with our members: Together, we are louder. Together, we can help slow the curve. Together, we can clearly communicate this critical message.” Today’s announcement is part of the Ad Council’s ongoing response to the COVID-19 crisis, convening the country’s largest broadcast media networks, digital and technology platforms, print and outdoor advertising and media companies and other industry leaders to ensure the American public is receiving crucial information during this unprecedented crisis. In the first two weeks, the Ad Council’s crisis response efforts received more than $32 million in donated, earned and social media and the messages were seen over 1 billion times.The Ad CouncilThe Ad Council has a long history of creating life-saving public service communications in times of national crisis, starting in the organization’s earliest days during World War II to September 11th and natural disasters like Hurricane Katrina and Hurricane Sandy. Its deep relationships with media outlets, the creative community, issue experts and government leaders make the organization uniquely poised to quickly distribute life-saving information to millions of Americans.The Ad Council is where creativity and causes converge.The non-profit organization brings together the most creative minds in advertising, media, technology and marketing to address many of the nation’s most important causes. The Ad Council has created many of the most iconic campaigns in advertising history. Friends Don’t Let Friends Drive Drunk. Smokey Bear. Love Has No Labels.The Ad Council’s innovative social good campaigns raise awareness, inspire action and save lives. To learn more, visit AdCouncil.org, follow the Ad Council’s communities on Facebook and Twitter, and view the creative on YouTube.